Improve Customer Retention and Value Through Your Aftermarket Departments [Webinar]


Parts and Service departments have historically been reactive. Providing emergency repair parts and emergency service.  Over the years, we have become more proactive in offering early order parts sales or discounted labor in the offseason. But is that really providing the VALUE your customers need?

In this webinar, we will discuss what the customer of the future is demanding, and how you can ensure your front line parts & service staff are providing the support that grows sales and increases customer retention.

Webinar Presenter Kelly Mathison

Kelly Mathison is a trainer with Western Equipment Dealers Assn.’s Dealer Institute and has nearly 30 years of experience in the ag equipment industry. His experience ranges from working in sales and marketing for a manufacturer to working in both single store and large multi-store farm equipment dealerships. In 2014, Kelly launched a consulting and training company, Kayzen Management, and in 2015 joined WEDA’s Dealer Institute as a consultant and trainer. Kelly brings his unique, real-life experience and time tested best practice solutions to a wide scope of dealership issues. His philosophy of “continuous improvement” can be applied over all dealership departments.


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