Generating Cash!


Dealerships are a cash eating business. In this webinar, Trent Hummel, Dealer Institute Trainer, dives into ways to generate cash without selling more.

Every department has areas where they can “find” cash. Trent will explain how improving procedures in each department can turn tied up cash back into working cash. He will explain how to convert lazy assets to generate cash, as well as creating an employee culture where employees consistently thinking about their daily actions on cash flow/cash generation.

Learn how to make decisions in the good times that will carry your dealership through the bad times.

This FREE webinar is brought to you by Farm Equipment magazine and the Western Equipment Dealers Assn. (WEDA).

Webinar Presenter Trent Hummel

TRENT HUMMEL is a lead management consultant and trainer for the Western Equipment Dealers Association’s Dealer Institute. He provides onsite dealership training and conducts courses to improve inventory management and business operations.

Hummel’s strategies about inventory turns, aging, and margin have resulted in rejuvenating struggling wholegoods’ departments. His commitment to operational excellence in the management of wholegoods has earned him a reputation as one of the industry’s foremost experts on sales growth and inventory control. Hummel may be reached by writing to


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