Are You Looking in the right spot to increase profit?
Smart-People Leadership Principles I’m going to show you the right spot. The content I’m going to discuss is the…
Browsing: Customer Service
People Analytics
What they tell us about ourselves and others In recent issues of Western Equipment Dealer, there has been an…
Psychologically Speaking: Why Are Customers Loyal To Your Dealership?
The Dealer Institute has been completing research to answer this very question. Learn more about the answer to these…
What would you do if you knew what customers want from you?
People-Smart Leadership Series – WEDA’s Dealer Institute has started a research project to further understand the psychological motivators that contribute…
Experience Plus a Solid Growth Plan Equals Success
Western Tractor is deeply rooted in southern Alberta In this age of mergers and acquisitions, farm equipment dealerships have had…
Customer Service vs. Customer Experience
What’s the difference? Many believe customer service and customer experience are the same thing. But when you consider what they…
Can your dealership compete with Google, Amazon or YouTube?
Top Metrics To Watch Over the past number of years, parts and service managers who have attended our Dealer Institute…
De-Escalation Strategies for Dealing with Upset Customers
How to keep the pot from boiling over Editor’s note: Depending on your news source, there seems to be a…
Make A Customer, Not A Sale — A New Way To Look At Customer Service [Webinar]
Selling can be difficult but it can be easy, fun, and rewarding with the right approach. Too many salespeople focus…
Improve Customer Retention and Value Through Your Aftermarket Departments [Webinar]
Parts and Service departments have historically been reactive. Providing emergency repair parts and emergency service. Over the years, we have…