Listen in to Mike Kraemer’s interview with Eric MacPherson, CEO of Dawson Tire & Wheel as they discuss how accurate tire gauging will assist your sales reps in the proper evaluation of trades.
When dealers don’t have all the resources needed to correctly assess tread life on tires, a key element of equipment valuation is missing. “Tires are probably the third most expensive wear item on a piece of equipment, which makes assessing the value of tires crucial,” said Eric MacPherson, CEO of Dawson Tire & Wheel. “In the past, even being able to measure tread depth accurately has been a problem because some people in the field use everything from their finger to a business card to a tape measure to get a measurement… or they just guess.”
Podcast by Mike Kraemer & Eric MacPherson