NAEDA Releases 2023 Dealer-Manufacturer Relations Report


Kansas City, MO (May 15, 2023) – The North American Equipment Dealers Association (NAEDA) is pleased to announce the release of its Dealer-Manufacturer Relations Report for 2023. This annual report is a compilation of anonymous ratings by equipment dealers in North America of the manufacturer lines they carry based on general categories related to the business operations between dealers and manufacturers. Equipment dealers rate their manufacturers in 11 business categories plus a separate rating for overall satisfaction. 

The report has been sent to all NAEDA members, who receive a complimentary copy as a benefit of membership, as well as the 62 manufacturers rated in the report. Dealers who are not members of NAEDA can purchase a copy of the report here. Each year, only the manufacturers who receive minimum numbers of ratings are included in the report. Manufacturer members of NAEDA are eligible to receive additional statistics not available in the basic report as well as their dealer comments. 

In 2023…

  • 2,500 individuals participated in the survey.
  • Responses were collected from 50 U.S. states and 9 Canadian provinces.
  • On average, each respondent rated four manufacturers.
  • 84% of responses were from dealership owners or managers.

Please direct any questions about the Dealer-Manufacturer Relations Survey and Report to Joe Dykes at

“NAEDA is pleased that despite continued consolidation within our industry participation in this annual survey remains strong and consistent,” said Joe Dykes, VP of Industry Relations. “The Dealer Manufacturer Relations Report helps the association identify areas for discussion in meetings with manufacturers as part of our ongoing manufacturer relations effort. Manufacturers and dealers can identify rating trends and areas of improvement and success.”

The survey has been published since 2000 and was enhanced in 2012 to include additional statistical data and information including anonymous dealer comments which are provided to NAEDA manufacturer members upon request.

About NAEDA: Founded in 1900, the North American Equipment Dealers Association (NAEDA) is a nonprofit trade organization representing retail dealers extensively engaged in the sale and service of agricultural, construction, industrial, forestry, outdoor power, lawn and garden, and/or turf equipment.

NAEDA provides essential value to its members by enhancing the dealer-manufacturer relationship and advocating for a positive legislative and regulatory environment. NAEDA is headquartered in Kansas City, MO, and its Canadian office is located in Calgary, AB. NAEDA is affiliated with regional associations located throughout the United States and Canada.


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