Wardrobe still makes an impression.
It’s unlikely customers who visit equipment dealerships will conduct a red-carpet review of how employees are dressed. But it doesn’t mean they don’t notice what people are wearing.
In the business world – even in social situations – a second chance to make a good impression is a rarity. This means you need to come out of the locker room looking like a professional. Whether you trade with a retailer whose employees wear blue coats or eat at a restaurant where staff is dressed like cartoon characters, appearance still matters to most consumers.
In this webinar Alan Pipe discusses how a managed uniform program can:
- Add significantly to advertising strategy
- Build consumer confidence in your product/service
- Assure customers that your employee’s are legitimate
- Improve team morale
- Enhance brand image