Canada Association Notes: Summer 2020


Keeping our members informed, involved and up-to-date

New WEDA Board Member

Archie C. Hall, Tractorland Kubota, is the newest member of the WEDA board of directors. He will represent the association’s Canada region. Hall replaces Wally Butler whose term expired on June 30, 2020.

Hall is the Director of Operations at Tractorland Kubota with three locations in Alberta and Saskatchewan. He has spent the past eight years gaining significant experience in all facets of the business including expansion and acquisition. Embracing the core values of Integrity, Perseverance, and Discipline, Archie is building a reputation for developing sound business strategies and a profitable business model. He is a valued speaker at industry events and whose judgment is respected and trusted. For more information about Tractorland Kubota, visit


WEDA CEO podcasts

Follow WEDA CEO John Schmeiser in a series of podcasts about Questions to Ask Before Acquiring a New Manufacturer. In this series, Schmeiser focuses on the term of contract and legal authority, which includes contract considerations, modifications, trade area, market penetration, and power of attorney. Find these podcasts and others at WEDA Connect under the News tab at


Dealer Institute trainers on social media

There is some great content on social media provided by Dealer Institute trainers. Recent posts feature Trent Hummel who shares ways to generate cash through selling aged equipment. Dr. Larry Cole provides an overview of four different social styles: Driver, Analytical, Amiable, or Expressive. Kelly Mathison looks at how to keep generating sales by offering customers “convenience packages” of certain items. Check out WEDA on Facebook and YouTube.


AGDealer TV

In a recent interview with AGDealer TV, Eric Wareham, WEDA’s vice president of government affairs, discussed right to repair questions on what producers can repair, what they cannot modify, and future industry commitments to improve service support for producers.

AGDealerTV is a new online video series focusing on new machinery and technology in today’s fast-evolving agriculture industry. On AGDealerTV, host Spencer Myers along with Scott Garvey from Grainews Magazine interview product developers, covers global launches of equipment and feature specific pieces of new technology. They’ll report from farm shows and give viewers a look at farming innovations being developed in Canada and around the world. You can watch AGDealerTV on-demand at


WEDA places a priority on education for employees of association members. The Canada Equipment Dealers Foundation (CEDF) has been especially successful in providing scholarship programs that assist members in funds for training and to create scholarships at post-secondary educational institutions.

This year, we are pleased to advise that applications for the Canada Equipment Dealers Foundation Scholarship Program have once again exceeded our expectations with 127 approved scholarship applications.

To find out more about the CEDF Scholarship Program, please contact your Association office at 800-661-2452 or visit



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