Association Notes: Summer 2020


Keeping our members informed, involved and up-to-date

New WEDA Board Member

Archie C. Hall, Tractorland Kubota, is the newest member of the WEDA board of directors. He will represent the association’s Canada region. Hall replaces Wally Butler whose term expired on June 30, 2020.

Hall is the Director of Operations at Tractorland Kubota with three locations in Alberta and Saskatchewan. He has spent the past eight years gaining significant experience in all facets of the business including expansion and acquisition. Embracing the core values of Integrity, Perseverance, and Discipline, Archie is building a reputation for developing sound business strategies and a profitable business model. He is a valued speaker at industry events and whose judgment is respected and trusted. For more information about Tractorland Kubota, visit


WEDA CEO podcasts

Follow WEDA CEO John Schmeiser in a series of podcasts about Questions to Ask Before Acquiring a New Manufacturer. In this series, Schmeiser focuses on the term of contract and legal authority, which includes contract considerations, modifications, trade area, market penetration, and power of attorney. Find these podcasts and others at WEDA Connect under the News tab at


Dealer Institute trainers on social media

There is some great content on social media provided by Dealer Institute trainers. Recent posts feature Trent Hummel who shares ways to generate cash through selling aged equipment. Dr. Larry Cole provides an overview of four different social styles: Driver, Analytical, Amiable, or Expressive. Kelly Mathison looks at how to keep generating sales by offering customers “convenience packages” of certain items. Check out WEDA on Facebook and YouTube.


AGDealer TV

In a recent interview with AGDealer TV, Eric Wareham, WEDA’s vice president of government affairs, discussed right to repair questions on what producers can repair, what they cannot modify, and future industry commitments to improve service support for producers.

AGDealerTV is a new online video series focusing on new machinery and technology in today’s fast-evolving agriculture industry. On AGDealerTV, host Spencer Myers along with Scott Garvey from Grainews Magazine interview product developers covers global launches of equipment, and feature specific pieces of new technology. They’ll report from farm shows and give viewers a look at farming innovations being developed in Canada and around the world. You can watch AGDealerTV on-demand at

Techs in Training

Great Plains Kubota recently introduced the recipients of its 2020 Diesel & Heavy Equipment Western Equipment Dealers Association Scholarships. Scholarship recipients will be attending the WEDA Ag Technician Training Program at OSUIT. “We are extremely proud to have Great Plains Kubota on board with the WEDA program at OSUIT,” said Terryl Lindsey, dean of the School of Transportation & Heavy Equipment at OSUIT. “Companies making a commitment to students and potential employees is paramount to the success of the student, Great Plains Kubota, and the WEDA program. These students now have an opportunity for a bright future. They can see the light at the end of their educational tunnel.” Western OSUIT Technician Training Program

New Credit Card Provider Endorsed by WEDA

The Western Equipment Dealers Association has selected Perceptive Processing as its newest Preferred Partner and exclusive provider of credit card processing services in the U.S.

Because bankcard processing is one of the most detailed and misunderstood services, WEDA has analyzed the marketplace, and has chosen to recommend Perceptive Processing to provide this service to our WEDA members. Perceptive knows the equipment business and is in touch with the details of what it takes to offer a complete and honest bankcard processing business. The company listened to our concerns and responded with members’ best interests in mind.

“We are pleased to welcome Perceptive Processing to our Preferred Partner Program,” said John Schmeiser, CEO of WEDA. “Helping our members offer payment options to their customers with ease and at the most competitive rates is a priority for our Association.”

Mike Davis, CEO of Perceptive Processing shared, “We have been working with heavy equipment dealers for a long time to drive improvement in customer and employee experiences. We have a deep knowledge of the unique challenges in this industry and are excited to partner with WEDA to support their member’s payment options.”

WEDA encourages members to give Perceptive an opportunity to review their current credit card processing rates and see where savings might occur. It costs nothing to find out.

Contact Mike Davis, Perceptive Processing at (816) 405-2440 or email; or contact Jennifer Orr, WEDA, at (800) 762-5616 or email

Bühler Industries to optimize U.S. operations

After analyzing trends in agriculture and manufacturing, Bühler Industries is optimizing production in the U.S. by increasing production at its facility in Bühler Industries, Farm King Model 820 Twin Spindle Rotary Cutter Bühler Industries to optimize U.S. operations Willmar, Minnesota. This streamlining
will increase efficiency and reduce overhead costs at the Willmar factory, which manufactures products under the Farm King brand.

According to Bühler, which is based in Winnipeg, Manitoba, the change will reduce excess manufacturing capacity and will enable the company to remain competitive without compromising quality. This is the result of unpredictability in the agriculture commodities market and fluctuations in the exchange rate, as dealers in Canada market several U.S.-based Farm King-branded products. Production of Farm King products in Fargo will cease on September 30, 2020. The Fargo operation employed about 35 people. The extensive network of Farm King dealers in Canada and the United States will not experience delays in delivery of wholegoods or service parts.




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