AgDirect Digital Tools – Delivering on the promise of simple, fast, flexible


As one of the fastest-grow­ing equipment financing brands in the nation, Ag­Direct is committed to serving customers and dealers while changing to meet marketplace needs.

For more than two decades, the program has brought digital solutions to the forefront of the equipment financ­ing industry.

Today, AgDirect offers a suite of digital tools and online resources to give dealers and customers the competitive edge and time they need to focus on what matters most.

“It goes back to our fo­cus of serving agriculture’s machinery and equip­ment financing needs,” says Scott Welden, AgDi­rect territory manager in Michigan, Indiana and Ohio. “All of our digital tools serve a fundamen­tal purpose of maintain­ing that focus while creat­ing flexibility, faster turnarounds and a sense of convenience.”

Find out how offerings, like the new Ag­Direct online financing application, plus the AgDirect Mobile App*, electronic signatures and online payment calculator can help your customers find the best financing solutions.

AgDirect online equipment financing

Dealers have access to an online AgDirect application and quoting tools that can be used to enter customers’ financing information from the dealership, farm or field. Most deci­sions and financing documents are returned within seconds.

“Doing business with AgDirect is very quick and streamlined,” says Brian Still, salesperson with Vetter Equipment in Mount Ayr, Iowa. “When I put in an application, I typically have docs with­in minutes and can close the deal with the custom­er sitting at my desk right then and there. Speed is everything in these situ­ations.”

Now, in addition to applying for AgDirect financing at the dealer­ship, customers can ap­ply for equipment financ­ing or refinancing on new or used machinery purchases at using a simple, secure application that can be completed 24/7.

Using the online equipment application, customers can get the same attractive AgDi­rect rates and ag-friendly terms. If the trans­action involves an active AgDirect dealer, the dealer will have the option of closing the deal and earning a sales incentive.

To get started with an application, custom­ers simply enter information about the equip­ment they want to buy or refinance, the type of loan they desire and their financial back­ground, including gross farm and net non-farm income.

The application takes roughly 10 minutes and applicants will typically receive a response within three business hours.

AgDirect Mobile App

The AgDirect Mobile app allows users to calculate individual payment quotes and com­pare payment options side-by-side from their mobile phone or tablet.

Other key features include access to real time interest rates, a downloadable lease re­sidual matrix, cost/hour versus cost/acre cal­culations, and the ability to save and compare finance options, or email and text payment quotes.

“The AgDirect Mobile app is really handy for running multiple scenarios before mak­ing a decision,” says Chad Minnis, owner of Car-Min-Vu Dairy Farms near Webberville, Michigan. “You can be in the middle of the field, and if something pops into your head, it’s easy to grab your phone and do a quick cal­culation.”

The app also includes Secure Snap, a digi­tal tool that allows AgDirect equipment sales­people to securely send driver’s license images, financial documents and other personal infor­mation to the AgDirect finance team using their mobile device.

When AgDirect Mobile was first rolled out in 2012, there were various payment calcu­lator apps available, but few were geared to­ward the ag equipment industry. Since then, the mobile-friendly platform has supported more than 7,800 users, giving deal­ers and customers direct access to the tools they need to explore their fi­nancing options.

Electronic signatures

Electronic signa­tures are one of the most popular applications for streamlining document management processes. Since the AgDirect eSign pilot program was launched in 2018, more than 3,785 dealer locations have started us­ing the application to help customers save time and accelerate transactions. In 2022, nearly 60 percent of AgDirect transactions have been closed using eSign.

Using eSign, customers can count on quicker closing and funding for their equip­ment needs thanks to a seamless financing process that can take place at the dealership or any location using their mobile device.

From small operations to larger entities, eSign can accommodate remote signatures no matter how many parties are involved. Mul­tiple customers can sign from multiple locations, and every signer can au­thorize the transaction si­multaneously rather than emailing, faxing or mail­ing documents.

Additionally, eSign provides a more secure method for capturing signatures by encrypting documents and keeping an audit trail of the rout­ing process.

Online payment calculator

Another convenient tool for estimating costs and comparing payments includes Ag­Direct’s easy-to-use online payment calcula­tor.

“The payment calculator is one of my fa­vorite features because it allows you to factor in different scenarios like how many years you want to go on term length and different types of interest rates, says Minnis.

Whether planning to lease or finance, cus­tomers can estimate their annual, semiannual, quarterly or monthly payments in a matter of minutes. It’s as easy as entering the equip­ment price, interest rate, terms, payment fre­quency and amortization type.

“Agriculture is constantly evolving, which is why AgDirect works to develop digital tools and resources that accelerate transactions, en­hance the customer experience and stream­line the equipment financing process,” says Welden.

“Ultimately, the AgDirect online equip­ment application and other digital tools we offer help dealers and customers save time, add convenience and focus on what matters most in their business or operation.”

Article Written By AgDirect

Learn more about AgDirect equipment financing options by locating your nearest AgDirect territory manager or contacting the AgDirect financing team at 888-525-9805.




About Author

Leave A Reply

19 − seven =