Western Equipment Dealers Association Announces New Partnership with Cambridge Global Payments



The partnership will provide WEDA members access to foreign currency exchange and cross-border payment solutions.

June 8, 2021 (Kansas City, MO) Cambridge Global Payments (“Cambridge”), a FLEETCOR company (NYSE: FLT) and a provider of integrated cross-border payments and currency risk management solutions, is pleased to announce they have been selected by the Western Equipment Dealers Association (“WEDA”), the largest equipment dealer association in North America, as the endorsed and preferred provider of foreign currency exchange and international payment solutions for WEDA members across North America.

Through this partnership, WEDA’s 2,000+ members and their companies gain access to and utilize Cambridge’s innovative solutions to help mitigate foreign exchange exposure for their day-to-day business needs to help them meet their stated financial goals. Additionally, Cambridge’s award-winning trading platform will enable WEDA’s members to manage their global payments from a single point of access.

“Cambridge is honored to become an endorsed provider with WEDA, a highly regarded association that advocates for North American agriculture, industrial, forestry, and outdoor equipment dealers. I am confident that their members located across Canada and the U.S. will benefit from access to our innovative cross-border payments and currency hedging solutions, along with our experience gained in this sector,” said Mark Frey, President, Cambridge Global Payments. “Our team members across North America look forward to sharing our experience and helping WEDA members grow their businesses globally.”

“Currency transactions and working with foreign suppliers is a regular occurrence for many of our equipment dealer members. But getting a competitive rate and a suitable product is perhaps overlooked at times. This partnership with Cambridge is another way dealers may benefit from their membership with potential savings on these common transactions,” said John Schmeiser, CEO, Western Equipment Dealers Association. Start using Cambridge by visiting https://ca.cambridgefx.com/western-equipment/.

About Cambridge Global Payments

Cambridge Global Payments, a FLEETCOR company, is a provider of integrated cross-border payment services and currency risk management solutions. As a trusted partner for more than 25 years, Cambridge delivers innovative solutions designed to mitigate foreign exchange exposure and address unique business needs. Our award-winning capabilities and industry-leading technologies simplify the way businesses connect with the global marketplace. As one of the largest bank-independent providers globally, we are flexible and responsive, with offices and applicable licensing and regulatory approvals across North America, Europe, and Australia. Learn more at cambridgefx.com and follow us on Twitter and LinkedIn.

About Western Equipment Dealers Association

WEDA represents over 2,000 farm, industrial and outdoor power equipment dealers in every Canadian province with the exception of Quebec – as well as nine states in the U.S. – Alaska, Idaho, Kansas, Missouri, New Mexico, Oklahoma, Oregon, Texas, and Washington. WEDA also represents 1,250 U.S. hardware retailers in the same U.S. states plus Arkansas, Louisiana, and Nebraska. As the largest equipment dealer association in North America and the largest regional trade association of its kind in North America, WEDA offers members a comprehensive array of dealer-oriented legislative, educational, and communications services, ranging from lobbying to legal, and accounting and marketing support. WEDA also provides products and services that include industry and manufacturer relations, as well as industry information and intelligence. The Association’s many programs are either available only to members or provided at a reduced cost for members. Visit www.westerneda.com for more information.

Cambridge Contact:
Brad Loder
VP, Global Marketing
(647) 627-6635

WEDA Contact:
Jennifer Luce
Chief Operating Officer
(503) 453-0153


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