NAEDA Selects As Business Services Partner


Kansas City, MO – July 31, 2023 – The North American Equipment Dealers Association (NAEDA), an advocacy association that works to advance the interests of its more than 4,000 members across the North American agriculture, construction, industrial, forestry and outdoor equipment dealer markets, announced an exclusive partnership agreement with, a leading Healthcare and Human Resource service provider.

Building on the healthcare partnership between the two organizations, this Business Services relationship will now expand to include Human Resources, Payroll, and HR Technology.

The Business Services available to dealers under this partnership will include human resource management customized to a dealerships’ needs; payroll and technology services; employee handbook creation and wage and salary analysis, to name a few. Dealers will also be able to access an exclusive “HR Hotline” for quick advice and guidance on all HR related concerns.

The broad scope of services available with this program is designed to assist dealers (whether they have an existing HR program and resources in place or not).

This exclusive offering fits perfectly with our core mission to advocate, elevate and educate the members of our association,” said Brad Hershey (Hoober, Inc.), NAEDA Chair. We could not be more pleased with the expected future benefit to our dealer network and their employees.”

Kim Rominger, NAEDA CEO added, “Our dealers work tirelessly to maintain strong employee relationships, and the Business Services offered by is exactly what they need: providing the right technology, partnership, and culture strategies in one place to positively impact employees and business goals.”

“The relationship of NAEDA and provides a best-in-class service offering to dealers,” said Clark May, President of

“As has become the National Healthcare & Benefits provider of choice to the equipment dealer industry, the extension of custom designed HR and business services provides a complete solution to support the dealership and the relationships with their employees.”

Dealers can access the HR Hotline by calling 800-762-5616, or by Dealers can learn more about the program, the product offering, and the benefits to their dealership.

May concluded by adding, “We are excited about this long-term partnership and exclusive product offering to the more than 4,000 members of NAEDA, adding to their much-valued suite of endorsed products and services”.



OPOC has 30 years of experience as a Strategic Planning, Transparency & CARE firm, specializing in the optimization of employee benefits (healthcare, retirement plans, and ancillary benefits), as well as human resources, wellness/culture building, and branding. OPOC is committed to optimization through cost containment and efficiencies, all while improving the lives of its clients’ most important assets – their employees.


Founded in 1900, the North American Equipment Dealers Association (NAEDA), is a non-profit trade organization representing retail dealers extensively engaged in the sale and service of agricultural, construction, industrial, forestry, outdoor power, lawn, and garden, and/or turf equipment. NAEDA provides essential value to its members by enhancing the dealer-manufacturer relationship and advocating for a positive legislative and regulatory environment. NAEDA is headquartered in Kansas City, MO and its Canadian office is located in Calgary, AB. NAEDA is affiliated with regional associations located throughout the United States and Canada.

Media Contact:

Adam Sommer

Chief Marketing Officer



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