NAEDA Raises Nearly $100K for Foundations at North American Dealer Conference in Dallas


The North American Equipment Dealers Association is pleased to announce that almost $100,000 was raised for the Equipment Dealers Foundation (EDF) and the Canada Equipment Dealers Foundation (CEDF) at the association’s 2024 annual North American Dealer Conference that was held in Dallas, Texas from January 29-31. The funds were raised through a live auction of items that were donated by NAEDA’s industry partners.

“With the assistance of these great friends to our association, we came up with some innovative ideas for auction items,” said 2023-2024 NAEDA Chair Brad Hershey (Hoober, Inc). “The response from our members exceeded our expectations, and we are now able to fund even more projects to meet our members’ greatest needs – finding more mechanics and helping dealers with their workforce development challenges.”

Both foundations provide financial assistance through a variety of ways including dealership employee scholarships, capital funding, high school ag tech programs, which includes the Technicians for Tomorrow Program and support for high school guidance counsellors to help promote careers in agriculture. Over the lifetime of the foundations, close to 4 million dollars has been provided for these scholarships, capital funding to tech training facilities and workforce development programing. 

“NAEDA certainly is the leader in the industry in providing this financial assistance on dealership careers and career development,” Hershey said. “But we know that there is more to do, and supporting new training facilities for our future staff and developing the future leaders for our industry will remain a priority.”

NAEDA would like to thank Ritchie Bros, Federated Mutual Insurance, Federated Canada, Seigfreid Bingham and Kohler for their unique auction items. The support provided by these companies is part of the annual support they provide to the Association’s foundations’ fundraising events, which include clay shoots and golf tournaments, that are held throughout the year.

Press Release Courtesy of the North American Equipment Dealers Association


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