Iron Comps, powered by Tractor Zoom, introduces trend analysis tool


Explosive rate of U.S. dealerships partnering with Tractor Zoom powers a new farm equipment pricing and volume solution within the Iron Comps’ platform.

Tractor Zoom, the company that powers the fast-growing farm equipment valuation platform Iron Comps, officially announced today the launch of its new Dealer Trends solution. This new trend analysis tool provides a real-time and historic average movement of price and, unlike existing tools, is embedded directly within the platform. Currently, Dealer Trends is available for thousands of farm equipment models for dealers and equipment appraisers to save time and reduce risk when making valuation decisions.

“It is our mission at Tractor Zoom to help leaders in agriculture make confident buying decisions about farm equipment. This Dealer Trends feature does just that,” said Kyle McMahon, founder and CEO of Tractor Zoom, while sharing an early look at the National Farm Machinery Show in Louisville, Kentucky. “If we can save our dealership partners considerable hours out of their day and give them real-time market information to anticipate market turns, then we’ll be doing our job.”

Focused on providing accurate, transparent, and trusted information, Iron Comps’ new feature has proven to be valuable to strategic-level decision-makers, as well as for those carrying out daily operations. The Dealer Trend analysis can trend any specific make-model equipment sold at auction or listed on dealers’ lots, helping dealers to adjust values quickly. This solution can also be viewed at a category level, allowing management to test their market assumptions, in real-time.

“Data is the cornerstone of this used equipment business. If you are really going to dial in to what is going on in the marketplace, you’ve got to have strong data that’s coming from a good source. That’s what you get at Tractor Zoom,” according to Casey Seymour, location manager of 21st Century Equipment and founder and host of Moving Iron Podcast.

View of Iron Comps interactive Dealer Trends for Case IH’s 300+ HP tractors

Many existing market valuation methods require dealers and appraisers to source all their data by searching online, followed by sorting and sifting to find the relevant information, then finally trying to make sense of that data. Iron Comp’s Dealer Trends serves up all that data, with a click of a button.


Plus, since Iron Comps has filtering capabilities for dozens of categories and features, users quickly set filters so their insights include only the type of equipment they want in their analysis. To get an early glimpse at Iron Comps’ Dealer Trends, it will be showcased in this upcoming free webinar on March 29th.


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