As a business owner in the equipment dealer industry, ensuring the safety of your company drivers is not only crucial for their wellbeing, but also for your business’ reputation.
Distracted driving poses a significant threat; in 2022 alone, 42,795 people were killed on American roads.1 To combat this, the implementation of telematics solutions can play a vital role in safeguarding your business and protecting your drivers.
Telematics: A Powerful Solution
Federated Insurance® urges its member clients to rally around the message: Protect Your Drivers and Your Reputation. This serves as a reminder that the loss of a life in an accident is not only tragic — it could have your logo on it.
Telematics solutions offer an effective way to address distracted driving within your company. By utilizing in-cab technology, telematics acts as a constant companion, reminding drivers to stay mentally focused and avoid distractions.
Solutions like Federated DriveSAFESM telematics, available to member clients as a complimentary resource, provide valuable tools for improving driving habits and reducing the risk of accidents.
Protecting Your Brand
Your company logo is more than just a symbol; it represents your commitment to safety and excellence. In the unfortunate event of a crash involving one of your vehicles, the repercussions can extend far beyond physical damage. A crash associated with your brand can lead to a loss of trust and credibility with clients, potentially impacting your business’s reputation.
Distracted driving remains a significant concern for business owners in the equipment dealer industry. By implementing telematics solutions and promoting safe driving practices, you can help mitigate the risk of accidents and safeguard your brand’s integrity. Investing in the safety of your drivers not only demonstrates your
commitment to their well-being but also strengthens your business’s reputation as a
responsible and trustworthy industry leader.
Don’t wait to take action — reach out to your local marketing representative today and discover how telematics can transform your business’ safety practices.
1. NHTSA Estimates for 2022 Show Roadway Fatalities Remain Flat After Two Years of Dramatic Increases, National Highway Traffic Safety Administration. https://www.nhtsa.gov/press-releases/traffic-crash-deathestimates- 2022 Accessed 2/23/2024.
This article is for general information and risk prevention only and should not be considered legal or other expert advice. The recommendations herein may help reduce, but are not guaranteed to eliminate, any or all risk of loss. The information herein may be subject to, and is not a substitute for, any laws or regulations that may apply. Some of the services referenced herein may be provided by third parties wholly independent of Federated. Federated provides access to these services with the understanding that neither Federated nor its employees provide legal or other expert advice. All products and services not available in all states. Qualified counsel should be sought with questions specific to your circumstances and applicable laws.
JERRY LEEMKUIL is an equipment dealer specialist for Association Risk Management Services, Federated Insurance Company. For information, write to Jerry at jjleemkuil@fedins.com or call 1-507-455-5507.
